Chapter 2: The Expert's Opinions About Water and
Disease
Alkaline Water's Healing Benefits on Disease - Dr. Hayashi
"Your Body's Many Cries for Water" - Dr.
Batmanghelidj
Clinical Study: Reduced Water for Prevention of Diseases
Important Article ~Water Is the Lubricant of Life...
Chapter 3: Acid Reflux
Hospitalizations For GERD Up By 103 Percent
Antacids Are the Wrong Solution - Dr. Bowden
Alkaline Water And Stomach Acid - Sang Whang
“Get TRUE Relief ” Report By Christopher Vasey, ND
Chapter 4: Acidosis
Acidosis By Michael Lam, M.D.
Acidosis Symptoms Dr. Theodore Baroody
Use Of Ionized Water In Treating Acidosis - Prof. Tasutaroo
Chapter 5: Aging and Alzheimer's
Ten Million Boomers at Risk of Alzheimer's
The Aging Process
Chapter 6: Cancer
Prices Soar For Cancer Drugs
Cost Of Cancer Drugs Crushes All But Hope
Longer Life, Higher Cost
Various Treatments and Costs
Weighing Costs in Choosing Cancer Care
A Primer on pH & Cancer
The Prime Cause and Prevention of Cancer - Dr. Warburg
Western Diet Boosts Colon Cancer Risk By 300 Per Cent
Water & Cancer - Dr. Fox
Cancer & Alkalinity Research - Dr. Kelley and Dr. Kelley
Drinking Water and Cancer - Dr. Russell Blaylock
A Review: Ionized Water Treatment For Cancer
Chapter 7: Dehydration
Introduction to Dehydration - The Mayo Clinic
Chronic Dehydration & You
Water - The Stuff Of Life - Dr. Fereydoon Batmanghelidj
Feel Your Best With Water
Chapter 8: Diabetes & Metabolic
Syndrome
Diabetes' Health Toll Hits $174 Billion Annually
Costs Have Risen Nearly One-Third Since 2002
Diabetes & Alkalinity - Dr. Batmanghelidj
Metabolic Syndrome
Symptoms of Metabolic Syndrome Is Tied to Diet Soda
PART X: Clinical Studies and Documentation
"Miracle Water" Text for 13 Part TV
Documentary Series
A New Solution For Kitchen Germs
Alkaline Ionized water and Poultry Processing
Alkaline Water Reports from Physicians in Japan
Antibacterial Effect - Electrolyzed Water On Oral Bacteria
Electrolyzed Water - Inactivating E-coli, Salmonella &
Listeria
Clinical Studies On The Effects Of Ionized Alkaline Water
Clinical Studies On The Effects Of Ionized ACID Water
Clinical Uses of Kangen Water™ in Japanese Hospitals
Murray's Chicken Utilizes New Food Sanitation Process
Finland Study - Alkaline Water Effects on Chronic Heart
Disease
Other Studies On The Effect Of Alkaline Water On Health
Ray Kurzweil, Scientist, Dispels Myths About Alkaline Water
Part XI: Marketing
The 3 Most Common Marketing Mistakes
Success Begins With Marketing
How Marketing Really Works - Big Al
Avoid These Common Marketing Mistakes
You Can Learn To Love Marketing… Even If You Hate Selling
Your Seven-Step, One-Day Marketing Plan
The Mindset of a Master Marketer
4 Most Important Steps to Dynamic Marketing
Kill Your Career Dead In Its Tracks…
Let’s Play Ball! Marketing Ball, That Is…
Lessons from the Success of Starbucks
Marketing in the Recommendation Age
Being The Best In The Biz…The Franchise Mentality!
Summertime Blues
The Similarities Between… Marketing & Harry Potter
The 5 P’s of Professional Business Marketing
How To Use The Poor Economy To YOUR Advantage!
Chapter 1: Advertising
The Fastest Way to Find New Customers
Advertising Wisely… Four Levels to Your Target Market!
The Rules Behind Successful Ads…
Advertising Secrets Revealed!
Your Call To Action…How-To Get Your Customers to…
Creating Ads that Motivate Prospects
You Are Not Your Client
Avoid These 6 Barriers That Stop Customers In Their Tracks
This Will Make You See Red
Never Underestimate The Difficulty Of Advertising
50 Things I’ve Learned in 50 Years
They Laughed When I Sat Down At the Piano…
Section 1: Advertising Venues
Interviews: Meet the Press…Expert Tips
Business Cards: The Top 5 Blunders
How to Make Your Business Cards Unforgettable
Outdoor Advertising: What’s New? Resources
Section 2: Radio
4 Keys to Radio Advertising
Create Great Radio Spots
Radio's New Wave
Section 3: Newspaper Advertising
Secrets That Your Newspaper Does NOT Want You To Know
Tips On Using Newspaper Advertising
Newspaper List - Classified Ads - State by State
Sample Ad Ideas: Newspaper Classified Ads for Business
Section 4: Postcard Mailings
The How-To of a Postcard Strategy
7 Postcard Marketing Benefits
Chapter 2: Copywriting
Don't list "Features"… showcase your
"Benefits!"
Secrets of Great Sales Copy
Change Your Offer to Improve Your Results
The 10 Key Ingredients of Successful Sales Copy
Your USP Can Become Your Competitive Advantage
Swipe My Enagic USP
Power Words... and Words that Bomb
What Words Sell Best?
5 Specific Questions Your Sales Letter and E-Mails Must Answer
Add Punch with These Copy Phrases!
Openings, Words, Phrases, Bullet Points & Connectors that
Sell!
350 Of The Best Headlines Ever Written
Bulletproof Your Copy: A 32-Point Checklist
Chapter 3: Leads, Lists and Scripts
The Difference…Calling A Lead vs. Someone You Know
Tips That Work…Talking with Friends and Family
A Major Secret to your Success…3-Way Calls!
Stop! The Terror of Cold Calling…
Scripts & Hints…Working With Your Leads
Call-Killing Phrases
I Just Called to See How Things are Going
7 Ways to Excel at Calling Leads
Success Secrets of Working Cold Market Leads
The “Selling By Attraction” Dilemma E-Mail
A Voicemail Script
To Plant More SEEDS…You Need More LEADS
Effective Follow-up Marketing
Chapter 4: Network
Marketing
Network Marketing Ethics & Etiquette Cross Sponsoring
Secrets of the Greatest Network Marketer
Love the Opportunity - Jim Rohn
Positive Networking
Three Steps to Freedom- John David Mann
50 Top Secrets to Network Marketing
Explosive Network Marketing
Seven Things That Make a BIG Difference By Randy Gage
The Myth of Overnight Success - By Dan Kennedy
Just Stop. Stop. Stop. Stop.
Telling the Truth-In Search of the Credible and Believable
Networking for the Terminally Shy
4 Simple Disciplines
"Is This One of Those Pyramid Deals?"
The Top Ten Lies of Entrepreneurs
A Networking Negative…Has This Happened To You…Yet?
50 Reasons Why People Fail In Networking
The Big Picture - Lies, Damn Lies and Statistics
Chapter 5: Niche
Marketing
An Introduction to Niche Marketing
Targeting the Right Niche - The One-Minute Guide
Choosing the Right Niche Markets
A Water Niche? Consumer Trends…"Designer" Water
3 Rules for Niche Marketing
So…What is the Solution?
Section 1: Women
Big Economic Opportunity in Marketing to Women
Marketing to Moms
Section 2: Minority and
Ethnic Groups
Minority Businesses Are Booming
Minority Entrepreneur's Stats
Minority Groups' Share Of $10 Trillion U.S. Market Is Growing
Ethnic Media Produce Loyal Customers
The Latin Beat
Hispanic Entrepreneurs Succeed in Fertile Latino Market
Still Not Targeting The U.S. Hispanic Market?
Groups & Resources - Ethnic/Minority Associations
Section 3: Boomers
The New Entrepreneurs - Americans over 50
22 Startling Predictions… for 2008 and Beyond
Seniors and Baby Boomers Want Retirement Jobs
Why?
Think Young…Marketing to Affluent Boomers
Yahoo Poll: 66% Baby Boomers Want Their Own Business...
How Boomers Become Self-Starters
Baby Boomers & The Wellness Industry
Boomers…Drop The Drugs… and Get Serious about Health
Hint! Hint! Follow That Boomer!
Stats: Size, Wealth and Spending Habits
Merrill Lynch Survey -Boomers…Reinventing Retirement
Boomer Resources – Off the Beaten Path
Section 4: Seniors
Marketing to Seniors ~ The Myth and the Reality
Senior Market Soars Versus Rest Of Adult Market
Seniors…In Debt
Retirees Up Against Debt
Shocking Statistics: The Senior Market
Section 5: Groups
to Watch
Debt-Squeezed Gen X
Chapter 6: Trade
Shows
The 10 Commandments of Booth Selling
Thinking About Renting a Booth?
Blueprint for A Successful Tradeshow
Common Exhibiting Mistakes
Sure-Fire Ways To Get Results At A Trade Show
Publicity Ideas for Trade Shows
Designing the RIGHT Atmosphere
Following Up With Prospective Clients
5 Golden Rules of Trade Show Display Graphics
Tradeshow Displays…What Makes Them Work
Tradeshows on a Shoestring Budget
Trade Show Tool-Kit & Checklist
Good Trade Show Resources
Chapter 7: Internet Marketing
Disclaimer: Please Read!!
Section 1: Networking
Online
Networking Online Is Like Twins With Different Personalities
Internet Network Marketing In 4 Simple Steps
Section 2: Paid
Advertising Online
Deadly Effective Ezine Advertising
The A-B-C's of Ezine Advertisement
How to Use Solo Ads to Make a Small Fortune
How-To Create An Ezine Advertising Campaign
4 Day Ezine Advertising Campaigns
DO NOT SPAM
Ezine Advertising List
Section 3: Email
Marketing & Sales Letters
Writing the Perfect E-mail
Email Copy Tips From a Great Copywriter
How To Write E-Mails That Sell…
10 E-Mails That Work Every Time - 10 Templates
Great E-Mail Letter "Openers"
Section 4: Article
Marketing
Turn Free Content into a Stream of Traffic & Leads!
Article Marketing Submission List
Section 5: Blogging
The Secret to Blogging…
"Biz Opp" Blog Traffic Tips
Section 6: SEO
& Traffic
Search Engine Optimization
SEO Forums
Section 7: Social Networking
8 Tips: Using Social Networking in the Health Care Industry
Section 8: Mailing Lists
Lists
Section 9: Forums
An Introduction to Internet Forums
3 Success Secrets for Your Resource Box
Why Forums Are Flawed - The Good and the Bad!
Internet Marketing Forum Directory Listings
Marketing Forum List
Section 10: All About Autoresponders
Introduction to Using Autoresponders
How to Write Effective Autoresponder Messages
Section 11: Internet Marketing Reminders
An Intellectual Property Primer - Protect Your Business Ideas
Copyright Confusion